Crypto Billionaire Naor Baruch Invests Millions in Israeli Media Tech Firm Roundtable

Naor Baruch, a prominent crypto billionaire and senior strategic advisor for media technology company Roundtable, has invested $5 million in the Nasdaq-listed firm. The investment was made at a price of $11.13 per share, bringing the total capital raised by Roundtable to $10 million, following a previous $5 million raise from parties associated with the company. Roundtable's platform is designed for professional media organizations, integrating tools for content distribution, revenue generation, data management, and partner collaborations. The company utilizes artificial intelligence and decentralized finance (DeFi) technologies to connect content operations with business infrastructure.

Baruch, who also founded the Singapore-based investment firm Algo Blessed, joined Roundtable as a senior strategic advisor in June 2026. In this role, he has been instrumental in expanding the company's network of investors and strategic partners in Singapore, Dubai, and Tel Aviv. His current investment signifies a long-term commitment, with his shares subject to a one-year lock-up period followed by a phased release over four quarterly installments from May 2027 to February 2028. This vesting schedule mirrors the long-term holding structure adopted by the company's founders, executives, and major investors.

Baruch expressed his belief in Roundtable's technology, stating, "Content is the heart of a media organization, but to build a business around it, you need to connect distribution, data, partners, and revenue. Roundtable has built technology that connects these pieces and addresses the daily work of professional media organizations, from content publishing and distribution to partners, to revenue generation and payments." He added that he would continue to work on expanding the company's strategic relationships in key international markets.