Bisca Zaman Chocolate Bar Partners with One in Nine for Breast Cancer Awareness
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Strauss-Elite's Bisca Zaman chocolate bar is partnering with the One in Nine organization for the third year to promote early breast cancer detection during Breast Cancer Awareness Month. The special edition features a QR code for information and appointment scheduling, with a portion of proceeds supporting the organization.
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- Bisca Zaman chocolate bar partners with One in Nine for breast cancer awareness.
- Special edition aims to raise awareness for early breast cancer detection.
- Packaging includes QR code for information and screening appointments.
- A portion of proceeds will support the One in Nine organization.
- This is the third consecutive year of the collaboration.
For the third consecutive year, the iconic Bisca Zaman chocolate bar, produced by Strauss-Elite, is collaborating with the One in Nine organization to raise awareness for early breast cancer detection. This special edition, launched in conjunction with Breast Cancer Awareness Month, features the slogan "Take a Bisca Zaman," which translates to "Take a short break." The packaging includes a QR code linking to a page with information and an option to schedule an early detection screening.
Maya Schneider, Marketing Director at Strauss's confectionery division, stated that Bisca Zaman is more than just a chocolate bar, but a part of Israeli households that can accompany people during important moments, including taking a break for health and facilitating appointment scheduling. She expressed pride in the continued partnership with One in Nine for their year-round efforts.
Tali Rosen, CEO of One in Nine, highlighted that early detection increases survival rates to over 90%. She emphasized that raising awareness encourages women to take responsibility for their health and seek medical advice for personalized screening routines. Rosen noted that awareness is growing through various initiatives, especially during October, the global awareness month.
The initiative is part of a broader pledge involving multiple organizations and companies, including Strauss, to promote early detection. One in Nine also commits to supporting employees or their spouses diagnosed with breast cancer. A portion of the proceeds from this special edition will be donated to One in Nine. The Bisca Zaman chocolate bars will be available throughout November and integrated into awareness events and conferences.