Shir Elmaliach and Daughter Emmanuel Star in First Joint Jewelry Campaign

Israeli model and fashion icon Shir Elmaliach has teamed up with her two-year-old daughter, Emmanuel, for the new holiday campaign for The Jewelry Exchange (HaBursa LeTachshitim). This marks the first time Elmaliach has brought her daughter to a professional photoshoot.

The campaign highlights the special bond between mothers and daughters, emphasizing how jewelry can be passed down through generations, carrying memories and personal style. The Jewelry Exchange's collection features timeless pieces designed to suit various styles and last for years.

The new collection includes a range of items, such as laboratory-grown diamonds with a revolutionary FLAME cut, which creates a unique flame-like geometric shape and enhances brilliance. This cut is more complex and rarer than traditional cuts. The campaign also showcases classic natural diamonds in various geometric cuts, as well as colorful pieces featuring precious stones like rubies, emeralds, and sapphires, designed to add a pop of color to any outfit.

Additionally, the collection features statement jewelry, including a striking ring with a large aquamarine stone surrounded by diamonds, and layered gold necklaces with diamond pendants. The brand is also presenting its fall collection from Versace, including watches with the iconic Medusa head motif.

A notable addition is a capsule collection specifically for children, featuring delicate luxury jewelry and Versace Kids watches. These items are designed to be safe, sparkling, and incorporate the brand's bold DNA with comfortable silicone straps. The entire collection is available at The Jewelry Exchange's 16 branches across Israel and on their website.