New Hapoel Tel Aviv Basketball Chairman Aims to Heal Divisions and Restore Trust

Hapoel Tel Aviv basketball club is undergoing significant leadership changes following the appointment of Sativ Shaham as the new chairman. Announced on August 25, 2026, Shaham revealed that CEO Tzahi Reichenstein's tenure has ended, with Oren Hasson stepping in as the new CEO. Shaham emphasized his primary goal is to mend divisions within the Hapoel community and rebuild trust among fans and stakeholders.

Shaham received his mandate from the club's owners, including Ofer Yanai, Gili Reanen, Miki Malka, and Leonard, to lead the club into a new era. He expressed gratitude to Reichenstein for his two years of dedicated service but stressed the need for a fresh start. Hasson, a longtime associate and former CEO of the Israeli Basketball Association, was praised by Shaham for his commitment and deep connection to the club.

Regarding the club's future, Shaham highlighted plans to increase season ticket sales by first restoring community confidence and unity. He also spoke about the team's promising roster and coaching staff, expressing optimism about winning the Israeli league championship and possibly the State Cup. Shaham outlined a structured organizational model with Hasson managing daily operations and George Chinas overseeing the professional team.

On the international front, Shaham mentioned efforts to bring the EuroLeague games back to Israel, noting positive signs despite current security challenges. He described the departure from Reichenstein as amicable, with Reichenstein remaining available to assist during the transition. Shaham concluded by reaffirming his commitment to leading Hapoel Tel Aviv to new heights and reuniting its fan base.