Bank Hapoalim Launches Major Summer Campaign to Promote Financial Literacy Among Youth

Bank Hapoalim has initiated a large-scale summer campaign aimed at young people aged 14 to 20, including those from the ultra-Orthodox sector, to encourage responsible financial management. Under the slogan "This Summer, We Do Count!", the bank invites youth to open a tailored youth account through its app or branches, offering a 250 shekel bonus for new customers who open an account and order a card. The campaign, running until August 31, 2026, or until 4,000 bonuses are distributed, seeks to equip the younger generation with practical financial tools and promote saving habits early on.

Israel Dekelboim, manager of the bank's ultra-Orthodox sector operations, emphasized the opportunity for young people to start their financial journey with advanced services and a significant monetary incentive. The account opening process is digital for those over 16, while younger teens aged 14 to 16 can open accounts in branches with parental accompaniment. The initiative is part of Bank Hapoalim's broader commitment to guiding the next generation toward financial independence and literacy.

The campaign is actively promoted across multiple platforms, inviting youth to join Bank Hapoalim's customer family and benefit from high-standard banking services. The offer is subject to bank approval and terms detailed on the bank's website.