Bank Hapoalim Launches Summer Campaign Offering Young Israelis 250 NIS Bonus for Opening Youth Accounts

Bank Hapoalim has introduced a new summer initiative aimed at young Israelis aged 14 to 20, including those from the ultra-Orthodox community, to promote financial literacy and responsible money management. Under the campaign slogan "This Summer, We Do Account!", the bank invites youth to open a tailored youth account and order a bank card through its app or branches. New customers who complete these steps will receive a 250 NIS cash bonus credited directly to their account.

Israel Dekelvoim, manager of the bank's ultra-Orthodox sector operations, emphasized the importance of equipping the next generation with practical financial tools early on. The campaign encourages young people to learn saving habits, expense management, and safe banking practices. The process is designed to be simple and accessible: those over 16 can open accounts digitally, while 14- to 16-year-olds can open accounts in branches with parental accompaniment.

The campaign is active across all media platforms and is valid until August 31, 2026, or until 4,000 bonuses are claimed, whichever comes first. Eligibility requires bank approval and adherence to the promotion's terms and conditions available on the bank's website. Bank Hapoalim operates under the motto "Not Just Working, Initiating," highlighting its commitment to supporting young customers' financial independence from the start.