Porsche Prepares to Double Annual Sales in Israel to 500 Cars by 2027

Porsche sales in Israel have grown significantly over the past decade, with annual sales rising from about 50 cars ten years ago to around 250-300 in recent years. Since 2016, when Orchid Sports Cars took over the Porsche franchise, the brand has expanded its market despite rising prices, such as the electric Macan crossover starting at 587,000 shekels. Orchid Sports Cars now aims to sell 500 Porsche vehicles annually in Israel by 2027-2028. This growth is expected to come from the launch of the electric Cayenne Coupe, upcoming electric 718 and Cayman models priced from approximately 500,000 shekels, plug-in hybrid variants arriving a year later, and a return of gasoline-powered sports cars and Macan models, reflecting Porsche's global strategy to maintain combustion engines alongside electric models due to market demand.

To support this expansion, Orchid invested 40 million shekels in a new Porsche service center in Hod Hasharon, which is partially operational and will be fully completed by 2027. The 8,000-square-meter facility will include 30 workstations, paint and bodywork services, and battery dismantling for electric models. It will also feature a showroom for certified pre-owned Porsche vehicles with extended manufacturer warranties available for 900 euros annually. Additionally, the company plans to relocate its Herzliya showroom, along with Bentley's, to a new site near the coastal highway.

According to the Israeli vehicle licensing authority, there are currently 2,950 Porsche cars from 1997 onwards registered in Israel, plus several hundred older collector models. Orchid's CEO, Shay Duani, emphasized that the new service center's location near Highway 6 will improve accessibility for customers from southern and northern Israel and reduce traffic congestion for those traveling from Tel Aviv.