TGI Survey Shows Decline in Print Media and Radio Exposure in Israel

The TGI survey covering July 2025 to June 2026 reveals a decline in exposure to printed newspapers and radio listening in Israel. Overall exposure to daily newspapers dropped to 33.5%, down from 37.7% in the previous period, while weekend newspaper readership fell from 44.4% to 40.1%. Radio listenership on weekdays also decreased to 55.6% from 57.3%.

Among daily newspapers, Israel Hayom remains the leader with a 22.0% exposure rate, slightly down from 23.1% last year. Yedioth Ahronoth declined from 17.6% to 15.3%, while Haaretz saw a minor increase from 5.1% to 5.2%. Globes (weekdays) rose from 3.0% to 4.4%, Maariv Hashavua increased from 2.2% to 3.3%, and Maariv Haboker went up from 2.2% to 3.1%. For weekend papers, Israel Hayom leads with 24.4%, down from 25.2%, while Yedioth Ahronoth dropped from 22.5% to 18.3%. Other weekend papers like Haaretz, Maariv Sof Hashavua, Makor Rishon, B'Sheva, and Globes all experienced declines.

In radio, the "Kan" station group leads with a 33.2% annual listenership, slightly down from 33.9%. Galei Tzahal stations fell from 32.6% to 30.2%. Regional stations marketed by Shaf'a increased from 23.1% to 23.9%, and those marketed by As Media rose from 12.5% to 13.1%. Individual stations showed mixed trends: Kan Bet decreased from 19.8% to 19.0%, Kan Gimel remained steady at 13.7%, and Galei Tzahal dropped from 17.9% to 16.5%. Conversely, stations like Kan Morasha, Radio Jerusalem, Radio South, Radio Kol Chai, Radio Lev Hamedina, and Galey Israel saw increases. Some stations, including Radio Without Stop, Radio Tel Aviv, Radio Haifa, and Radio Hot Ash, experienced declines.

These results indicate a continuing shift in media consumption patterns in Israel, with traditional print and radio audiences shrinking slightly amid a competitive media landscape.