Streaming Surpasses FM Radio as Israel's Top Audio Platform by 2026
A recent comprehensive survey conducted by Geocartography for the audio advertising platform ADIO reveals that by 2026, streaming platforms such as Spotify, YouTube, and Apple Music will overtake FM radio as the leading audio listening medium in Israel. The survey, which included 1,004 adult respondents from diverse demographics including the Arab community, examined audio consumption habits and advertising effectiveness across major platforms.
The data shows that average daily listening time on streaming services reaches 70 minutes, compared to 43 minutes on FM radio, 32 minutes on podcasts, and 31 minutes on digital radio via the internet. Despite the variety of options, the audio market is expanding rather than cannibalizing itself, with many listeners dividing their attention among different platforms. Notably, half of podcast listeners and nearly half of streaming users reported increased listening over the past year, especially on Spotify.
Listening preferences vary by age and time of day. FM radio remains dominant during morning commute hours (6 to 9 a.m.), while streaming and podcasts gain popularity throughout the day, particularly among listeners aged 18-54. Older listeners (55 and above) continue to favor traditional radio. The survey also found that 54% of radio listeners now access content through apps, websites, or digital platforms, surpassing those using traditional radio devices.
Among younger Israelis aged 18-34, 90% listen to streaming services and 57% to podcasts, while only 47% tune into FM radio. For ages 35-54, streaming and podcast listening remains high, whereas FM radio leads among those 55 and older. Advertising impact is significant, with one-third of respondents taking action after hearing audio ads. Podcast listeners are more likely to seek information or engage with brands, with 30% searching on Google and 17% visiting brand websites or apps after hearing ads.
ADIO CEO Dror Ganot emphasized that audio advertising should be planned across the entire audio ecosystem rather than focusing solely on traditional radio. He stated, "The discussion is no longer just about radio but about the whole audio space," highlighting the need for advertisers to adapt to changing listening habits.
