Toto Reports Record Revenue Despite Challenging World Cup Hours
Toto, Israel's national sports betting organization, announced record-breaking revenues following the conclusion of the 2026 FIFA World Cup two days ago. Despite the inconvenient match hours due to time zone differences, Toto reported a total sales volume of approximately 700 million shekels, marking nearly a 20% increase compared to the previous World Cup. The final match day alone generated a record revenue of 34.4 million shekels, surpassing the roughly 28 million shekels recorded during the last tournament's final. Meir Bardugo, CEO of Toto, highlighted these figures as a significant achievement for the organization amid the global event's challenges.
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