1,300 Jerusalem Basketball Fans Oppose Team's New Logo Redesign

As the 2026/27 basketball season approaches, Hapoel Jerusalem is planning to launch a new team logo, selected by fan vote. The club invited season ticket holders from the previous and upcoming seasons to choose from three new logo options, which will be unveiled during the rebranding launch. This move follows a previous leak of two alternative logos that were poorly received by fans, prompting the club to pause the initial launch and seek fan input.

Despite the club's efforts to involve supporters, the announcement sparked significant backlash among fans. In response, a petition opposing the logo change quickly gathered around 1,300 signatures, reflecting strong resistance to the rebranding. The club's official statement emphasized the voting process and the upcoming reveal, but the controversy highlights the tension between the team's management and its fanbase regarding the new visual identity.

The situation remains dynamic as the club prepares for the new season, with fan sentiment playing a crucial role in the final branding decision. The petition and fan reactions underscore the importance of the team's traditional symbols to its supporters.