1,300 Jerusalem Fans Oppose Hapoel Jerusalem Basketball Logo Change
Ahead of the 2026/27 season, Hapoel Jerusalem basketball club plans to rebrand with a new logo chosen by fans. The club invited season ticket holders from the previous and upcoming seasons to vote on one of three proposed logo options, which will be unveiled during the new branding launch.
This decision follows a leak of two additional logo designs that were poorly received by the fanbase, prompting the club to pause the initial launch and seek further fan input. Despite these efforts, the proposed changes have sparked significant backlash among supporters.
In response, fans launched a petition opposing the logo change, quickly gathering approximately 1,300 signatures. The controversy highlights the strong emotional connection fans have with the club's traditional emblem as the team prepares for the new season.
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