Hapoel Jerusalem Partners with Reebok as Official Apparel Supplier for 2026/27 Season

Hapoel Jerusalem basketball club announced a new partnership with international sportswear brand Reebok, which will serve as the club's official apparel supplier for the 2026/27 season. Under the agreement, Reebok will provide the team’s official game uniforms, training gear, and a wide range of sports and fashion products.

Oren Arieli, CEO of Hapoel Jerusalem, expressed enthusiasm about the collaboration, highlighting Reebok's international basketball heritage and the opportunity to create unique game jerseys and special edition collections throughout the season. Arieli also emphasized the importance of expanding the club’s merchandise offerings to better meet fan demands by providing a broader selection of quality products at accessible prices.

Peleg Norani, CEO of Sport & More, the Israeli importer of Reebok, described the partnership as a natural and exciting fit, noting Reebok’s longstanding tradition in basketball and sports collaborations. He expressed pride in joining forces with a leading and successful club with a passionate fan base, anticipating a successful season together.

The collaboration will also include apparel for the club’s youth divisions, aiming to strengthen the brand presence across all levels of the organization.