Beitar Jerusalem Kicks Off 2026/27 Season with New Kits and Fashion Brand Launch

Beitar Jerusalem is officially starting its 2026/27 season with a special event in Jerusalem following a turbulent previous year. The club, which finished as league runners-up last season, is unveiling its new team kits and launching its new fashion brand, BJR, in collaboration with Factory 54. The event is being broadcast live by Sport 5.

Preparations for the season will intensify this week as Beitar Jerusalem departs for a training camp in Bulgaria on Wednesday. There, the team will prepare for the upcoming "European Games," including a match against Hapoel Tel Aviv and two Conference League qualifying matches against AEK Larnaca scheduled for July 23 and July 30.

During the summer transfer window, Beitar parted ways with several players: Grigory Morozov and Dor Hugy moved to Maccabi Netanya, while Dor Micha and Yarin Levi returned to Maccabi Haifa. The club signed four new players: Daniel Vorko, Noam Motta, Tomer Yosefi, and Eugene Ansah. Additionally, Almog Cohen was appointed as the new head coach, replacing Barak Itzhaki who left the club.