Beitar Jerusalem Kicks Off 2026/27 Season with New Kits and Fashion Brand Launch
Beitar Jerusalem, the Israeli Premier League runners-up, officially opened their 2026/27 season with a special event in Jerusalem on June 28, 2026. The club showcased their new team kits and launched their new fashion brand, BJR, in collaboration with Factory 54. This event marks a fresh start following a turbulent previous season.
Preparations for the season will intensify as the team heads to a training camp in Bulgaria on Wednesday. There, Beitar Jerusalem will prepare for the upcoming "European Games," including a match against Hapoel Tel Aviv and two Conference League qualifying matches against AEK Larnaca scheduled for July 23 and 30.
During the summer transfer window, Beitar parted ways with several players: Grigory Morozov and Dor Hugy moved to Maccabi Netanya, while Dor Micha and Yarin Levi returned to Maccabi Haifa. The club signed four new players: Daniel Varko, Noam Motta, Tomer Yosefi, and Eugene Ansah. Additionally, Almog Cohen was appointed as the new head coach, replacing Barak Itzhaki who departed the club.
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