Hapoel Jerusalem Launches New Subscription Model Offering Free Tickets for Children

Hapoel Jerusalem basketball club has introduced a new subscription model for the 2026/27 season, aiming to enhance fan experience with personalized benefits and discounts. For the first time, children under 10 years old can receive free season tickets under the family plan, encouraging more families to attend games and fostering the next generation of fans.

The club also rewards loyal supporters with special offers. Fans who have held season tickets for the past three years or more qualify for a dedicated plan featuring a 15% discount off the list price, exclusive season-long benefits including personal meetings with players, and a permanent discount in the club's online merchandise store. Other subscription tiers include holders of tickets for up to two years, who receive a 10% discount and perks such as invitations to team practice sessions, and new subscribers who get a 5% discount until the season starts.

This new subscription framework is part of Hapoel Jerusalem's broader strategy to strengthen ties with its fan base and community. Club CEO Oren Arieli emphasized the goal of bringing fans back to the arena by centering their needs and rewarding loyalty, while also opening access to new fans and families. The club officially opened ticket sales on July 8, 2026, with the new model designed to fill the arena and deepen fan engagement.