Hapoel Jerusalem Partners with Reebok as Official Apparel Supplier for 2026/27 Season

Hapoel Jerusalem basketball club announced a new partnership with international sportswear brand Reebok, which will serve as the club's official apparel supplier for the 2026/27 season. Under the agreement, Reebok will provide the team’s official game uniforms, training gear, and a wide range of sports and fashion merchandise.

Oren Arieli, CEO of Hapoel Jerusalem, expressed enthusiasm about the collaboration, highlighting Reebok’s international basketball heritage and the brand’s commitment to creating unique game kits and special edition releases throughout the season. Arieli also emphasized the importance of expanding the club’s merchandise offerings to better meet fan demands by offering a broader selection of quality products at accessible prices.

Peleg Norani, CEO of Sport & More, the Israeli importer of Reebok, described the partnership as a natural and exciting fit, noting Reebok’s longstanding legacy in basketball and sports. He praised the alignment between the two brands’ strong identities, ambition, and passion for sport, and expressed optimism for a successful joint season.

This collaboration will also extend to the club’s youth divisions, aiming to enhance the overall brand presence and fan engagement. The announcement was made on August 17, 2026, and marks a significant new chapter for Hapoel Jerusalem’s branding and merchandising strategy.