Elite Combines Two Classic Chocolate Wafers Into New Snack That Divides Opinion

Elite recently launched a new snack called "Tov-Tit," which merges two of its popular chocolate wafer products, Tiv Taam and Tortit. Tiv Taam is a pareve wafer based on the Zimkao brand, featuring small mounds filled with a chocolate-like cream, while Tortit is an almond-flavored wafer that many consumers remember fondly from childhood. Despite the nostalgic appeal and a clever marketing campaign, the new product has received mixed reactions. Critics describe the flavor as artificial with a strong off-almond taste and a soft, almost soggy texture rather than the expected crispness.

The article notes that while some fans of the genre might appreciate the snack's distinctly Israeli character, others find it reminiscent of outdated 1950s confectionery, lacking the quality and variety found in today's chocolate market. The almond flavor in Tortit, which many consumers do not recognize as authentic, is described as more of a food additive than a true almond taste. The author expresses disappointment, emphasizing that Elite is capable of producing excellent chocolates, but this new product falls short in both taste and texture. Tov-Tit is now available in supermarkets across Israel.