Israeli Brand Allin Invites Public to Create Next Protein Snack Flavor with Prizes

Israeli protein snack brand Allin recently launched a new flavor in its Creamy Core series, Lemon Cheesecake, inspired by a lemon cream-filled cheesecake. The launch event took place at BIG FASHION Glilot and featured numerous social media influencers, including Lea Noga, who also appeared in the fifth season of "New Love." During the event, Noga suggested adding a coffee flavor to the product line, describing it as a "mild coffee taste, not too sweet." This idea caught the brand's attention and led Allin to invite the public to propose new flavor ideas for the Creamy Core series.

Mahmoud Kashkoush, Allin's marketing and product development manager, emphasized the importance of direct consumer engagement, stating that while product development is intensive, real-time feedback from customers is invaluable. He highlighted that marketing's role is not only to tell the brand's story but also to listen to the community and involve them in the brand's journey.

The launch event exceeded expectations, with dozens of influencers attending and engaging in interactive activities, tasting the new flavor, and connecting with the brand. Building on this momentum, Allin is now running a campaign from August 10 to August 13, 2026, encouraging consumers to submit their flavor ideas. Five participants will win prizes, and there is a possibility that one of the public's suggestions will become the brand's next product.

Consumers are invited to suggest flavors ranging from white chocolate, coffee, familiar Israeli desserts, or entirely new combinations. The campaign aims to deepen consumer involvement and innovation in Allin's product development.