Boroda Kaplan, one of Israel's long-standing advertising agencies, has quietly gone through a major overhaul after about 25 years. The company, formerly part of the Adler Chomsky group, has split, changed owners and shortened its name to KPLN. Guy Boroda has left the partnership to become marketing and sales manager at the payments app KashCash, while Eyal Chomsky bought out his share. Ron Kaplan remains at the helm as CEO.
The agency was founded in 2002 by Boroda, and Kaplan joined a year later. It specializes in creative and strategy work, and several years ago it acquired the digital agency A2 to strengthen that side of the business and fold it into the firm. Over the past year, KPLN ranked in the second ten of agencies by activity volume, and its main accounts include Tadiran, wesure, Meitav and Yochananof. It employs 35 people.
Boroda said the break began when he teamed up with entrepreneur Prof. Dudi Gershon as part of the founding team of KashCash, including the campaign built around spokesperson Israel Katorza.
