Shelly Serbryanikov, 22, has landed her first major advertising campaign less than a week after being eliminated from Big Brother. Israeli entertainment site mako reported on Wednesday that she will serve as the new face of Raven, a longstanding Israeli sportswear brand focused on women’s activewear.
The campaign is described as a large production for the blue-and-white label, which is run entirely by women. It is scheduled to be shot as a special high-end production ahead of Tu B'Av, the Israeli holiday of love.
The job marks Serbryanikov’s first major campaign as a reality TV star. The announcement comes after she spent the week responding to uncomfortable rumors involving her boyfriend from the show, Omer Zipori.
Serbryanikov said she was excited to join the Raven family and represent the brand’s clothing. “I am very excited to join the Raven family and represent Raven’s amazing clothes, with crazy colors and cuts, especially since everything is made in Israel, which is not something to be taken for granted. I can’t wait. I am proud to be part of my new family,” she said.
