Aura Sells 431 Apartments in Q3, Driven by 'Hever' Club Discount Campaign

Aura, controlled and managed by Yaakov Atrakchi, reported selling 431 apartments in the third quarter of the year, a decrease from the 493 apartments sold in the same period last year. However, this figure represents a significant increase compared to the first half of the year, when Aura sold a total of 291 apartments. Since the beginning of 2026, Aura has sold 722 apartments.

The substantial third-quarter sales are largely attributed to a major August campaign with the 'Hever' club, offering double-digit discounts on five of the company's projects in cities including Hadera, Ramat HaSharon, Ramat Ha'Golan, Kiryat Ono, and Ofakim. This campaign alone accounted for approximately 385 apartment sales.

In addition to the sales figures, Aura noted that 60 purchase requests were signed, some through the 'Hever' campaign, with purchase agreements expected to be finalized this month. The company's top-selling projects this year include Resco in Hadera (90 apartments), Ha'Oran in Kiryat Ono (57 apartments), and a project in Eilat (50 apartments). Aura City Hadera sold 58 apartments, 52 of which were to Rent It.

Aura's subsidiary, Megido, which focuses on government-subsidized housing programs like 'Mechir LeMishtaken' and 'Dirah BeHanche', also contributed to sales. Projects in Bnei Ayish and Trio in Ofakim, largely designated for eligible buyers under these programs, were significant contributors.

Yaakov Atrakchi commented that the 'Hever' campaign's success demonstrates strong market demand when genuine value and good deals are offered on quality projects. He noted that apartments in Ofakim and Kiryat Ono under the campaign are already sold out and expects Aura to sell around 400 apartments through this initiative. Atrakchi also anticipates that rising rental costs combined with lower interest rates will gradually boost demand for apartment purchases, making buying more attractive than renting. Aura is on track to meet its annual sales target of approximately 1,200 apartments, with expectations for continued strong sales in the final quarter.