Aura Sells Over 780 Apartments in Nine Months, Half Through Referral Program

Aura, a real estate company, has reported selling over 780 apartments in the first nine months of the year, including 722 binding contracts and approximately 60 additional purchase registrations expected to convert to contracts soon. The company is selling apartments at a pace exceeding 1,000 units annually. Yaakov Atrakchi, Aura's owner, stated his confidence in meeting this target through 2026, despite a slowdown in the housing market. Aura anticipates an increase in sales and purchase requests in the final quarter of the year.

A significant portion of these sales were driven by a "member-get-member" referral program, which offered buyers discounts of up to 10%. This initiative led to hundreds of apartments being sold within days. In contrast, another developer, פרשקובסקי, managed to sell only 53 out of 400 apartments offered in a similar short period, despite substantial website traffic.

Last month alone, Aura sold 385 apartments across five projects in Kiryat Ono, Ramat Gan, Ramat HaSharon, Hadera, and Ofakim within five days, primarily through the referral program, with most sales involving binding contracts. Atrakchi mentioned that buyers received discounts of 10%-12%, while the company maintained a gross profit of 24%, allowing for a 20% profit margin.

Atrakchi expressed optimism about the company's sales performance, attributing their success to offering attractive, high-quality apartments nationwide at competitive prices, even during challenging market conditions. He emphasized creating real value for customers over gimmicky marketing tactics, citing the success of the referral program. He also noted that rising rental prices combined with falling interest rates are encouraging more buyers back into the housing market.