Gal Geverem Tapped as NINE WEST Israel Brand Ambassador
Translated & summarized from Israel Hayom by baba
The story in 5 lines · by baba
- Gal Geverem named brand ambassador for NINE WEST Israel.
- She will lead the Fall-Winter 2026/27 campaign.
- The campaign investment is estimated at 550,000 shekels.
- Her authentic personality was key to the brand's choice.
- Geverem expressed excitement for the natural collaboration.
Social media star, actress, and model Gal Geverem has been selected as the new brand ambassador for the international fashion brand NINE WEST in Israel. She will be the face of the brand's Fall-Winter 2026/27 campaign, which is reportedly being backed by an investment of approximately 550,000 shekels.
Geverem will lead the upcoming season's campaign and participate in various marketing activities, including social media engagement, in-store promotions, and digital content across the brand's and her own platforms. This role marks another significant step for Geverem, who began her media career at age 14 and has since worked across television, fashion, and social media.
NINE WEST stated that Geverem was chosen for her authentic personality and her alignment with the brand's contemporary style, which focuses on women's shoes and accessories. Ganit Alon, VP of Marketing for the Brill Group, which operates NINE WEST in Israel, described Geverem as a natural fit due to her genuine and current presence.
Geverem expressed her enthusiasm for the partnership, calling NINE WEST a brand she has known and admired for years. She emphasized that fashion is a form of self-expression and feels the collaboration is very natural. She is eager to interpret the brand's collections with her personal style.
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