Gal Geverem Named New Brand Ambassador for Nine West Israel

Network star, actress, and model Gal Geverem has been selected as the new brand ambassador for the international fashion brand Nine West in Israel. The brand, operated in Israel by Brill Group, announced the collaboration on Tuesday. Geverem will star in the brand's Fall-Winter 2026/27 campaign, which has an estimated investment of approximately 550,000 shekels. The campaign will be featured on social media, at points of sale, and on digital platforms.

Geverem expressed her excitement about the partnership, stating, "I am very happy to join Nine West, a brand I have known and loved for years. Fashion has always been a significant part of my world. From my perspective, style is first and foremost a way to express who you are. This collaboration feels very natural to me, and I am excited to get started and give the brand's collections my personal interpretation."

Ganit Alon, VP of Marketing for Brill Group, welcomed Geverem, saying, "Gal felt like the right choice for Nine West from the first moment. She has something authentic and contemporary that naturally connects with the brand's language. We believe in fashion that allows women to express themselves, and Gal does exactly that, in her own way."

Last September, Geverem posted a photo in a swimsuit on Instagram, accompanied by a message criticizing double standards and hypocrisy. She questioned why she was called "hot" and provocative when she felt comfortable with her appearance, and addressed past struggles with her weight, including a period where she weighed only 40 kilograms. Geverem stated her commitment to healthy eating and rejecting societal pressures regarding body image, asserting, "I will not go back to 40 kg. If I want to eat something, I will eat it, and all your opinions can stay with you. I will stay with my eating disorders."