Brazilian Acai Chain OAKBERRY Opens New Branch in Tel Aviv's TLV Mall
Translated & summarized from Israel Hayom by baba
The story in 5 lines · by baba
- OAKBERRY, a global acai chain, opened a new branch in Tel Aviv's TLV Mall.
- The new location represents an investment of approximately 400,000 shekels.
- The chain offers customizable acai bowls made with organic Amazonian acai.
- OAKBERRY has over 900 branches in 48 countries worldwide.
- The new branch is designed to attract a young, health-conscious demographic.
The international acai chain OAKBERRY is expanding its presence in Israel with the opening of a new branch in the TLV Mall in Tel Aviv. This marks the brand's return to the city after its previous Frishman Street location closed, but this time in a different retail format within a closed mall environment.
The new OAKBERRY outlet, representing an investment of approximately 400,000 shekels, is strategically located inside the mall, in a space formerly occupied by a Mac Coffee branch and opposite the flagship store of the fashion brand Alo Yoga. The 20-seat location is designed according to the brand's global aesthetic, aiming to attract a young, health-conscious demographic.
OAKBERRY, which began as a small stall in São Paulo, Brazil, has grown into a global enterprise with over 900 branches in 48 countries. Its menu centers on organic acai berries sourced directly from the Amazon rainforest, promoted as a superfood rich in antioxidants, fiber, and healthy fats. Customers can customize their bowls with various toppings, including fresh fruits, granola, nut butters, chocolate, and honey.
The company believes the mall setting will ensure consistent foot traffic throughout the day, aligning with its growth objectives.
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