Brazilian Acai Chain Oakberry Reopens in Tel Aviv

The international acai chain Oakberry has opened a new branch in the TLV Mall, marking its return to the heart of Tel Aviv. Originating as a small stand in Sao Paulo, Brazil, Oakberry has rapidly grown into one of the world's fastest-expanding acai networks, boasting over 900 locations across 48 countries on five continents.

The new Tel Aviv store signifies a new chapter for the brand in Israel. Oakberry's initial Israeli presence was a branch on Frishman Street in Tel Aviv, which has since closed. The brand's return to the city, described as where "everything began," is in a more developed retail format and situated in a high-traffic area frequented by a young, urban, and health-conscious demographic.

The new 20-seat branch features a design consistent with the brand's international aesthetic, encouraging customers to relax and customize their acai bowls. The core of Oakberry's offerings is the acai berry, a dark purple fruit native to the Amazon rainforest in Brazil. Oakberry sources its acai organically and directly from its origin. Acai is recognized as a "superfood" due to its high concentration of antioxidants, dietary fiber, and healthy fats, positioning it as a healthy indulgence.

Customers can personalize their fresh acai bowls with a variety of premium toppings, including fresh fruits, granola, nut butters, chocolate chips, and honey.