Netanyahu Employs 1996 Tactic Against Eisenkot, Analyst Claims

Prime Minister Benjamin Netanyahu is employing a political strategy similar to one used in 1996 against Shimon Peres, according to analyst Liraz Margalit. This tactic involves identifying a small, movable segment of voters and defining the opponent before they can define themselves, then repeating a single message until it becomes accepted as fact. In 1996, this strategy focused on the message "Peres will divide Jerusalem," contributing to Netanyahu's narrow victory.

Margalit argues that the current opposition to Netanyahu is inefficient, focusing on various scandals that primarily resonate with those already opposed to him. This approach fails to sway undecided voters, who may conclude that all politicians are corrupt and simply choose the one who offers them security. Netanyahu, conversely, is effectively targeting undecided voters by framing his opponents, particularly former IDF chief of staff Gadi Eisenkot.

Netanyahu's current strategy, as described by Margalit, centers on portraying Eisenkot as leading a "left-wing government" that would rely on Arab parties. This message, repeated consistently, aims to instill fear in undecided voters who are concerned about national security and the burden of military service. Margalit's research indicates that the public's primary fears are security and equality in bearing the burden, and Netanyahu is leveraging the security fear, while the burden issue works against him due to his coalition's reliance on ultra-Orthodox parties.

Margalit notes that the perception of Eisenkot and his potential allies as "left-wing" is itself a significant achievement in shaping public consciousness. She points to Netanyahu's recent statement that "Gadi Eisenkot will establish a left-wing government with Avigdor Lieberman, Yair Golan, Naftali Bennett, and the Arab parties. Only a strong Likud will stop them." This narrative aims to exploit the fear of an unknown quantity in Eisenkot's leadership and the potential inclusion of Arab parties in government, a fear amplified by polls suggesting Eisenkot's bloc would need Arab support to form a majority.

Margalit also highlights that anger, a potent political tool, can be channeled effectively. While anger can drive voters to the polls to prevent an opposing candidate from winning, fear drives people to seek the familiar. Netanyahu needs voters to fear the unknown, and his strategy taps into the public's anxieties about security and the equitable distribution of national responsibilities, particularly military service.