Content creator Inbar Tal has sparked a viral trend built around visiting people in their homes, taking a tour, and asking how much rent they pay. The segment centers on Tal entering homes with the residents’ permission and learning the cost of living there from the people themselves.
According to the article, Tal created the viral craze and later appeared in studio to explain everything viewers wanted to know about it. The piece is tied to the program “The 12th Floor” on Keshet 12, produced in cooperation with Medio Real Estate.
The article gives a publication timestamp of June 23, 2026, at 16:04. No additional details about the homes, the amount of rent revealed, or Tal’s explanation are included in the text provided.