Israeli content creator Inbar Tal is behind a viral social media concept in which people invite her into their homes, give her a tour, and reveal how much rent they pay. The segment highlights the trend of turning private apartment visits into a public discussion about housing costs.
Tal appeared in the studio to talk about the idea and answer questions about the phenomenon. The article notes that the segment is part of "The 12th Floor" on Keshet 12, produced in cooperation with Medio Real Estate.
The piece was published on June 23, 2026, at 16:04. Beyond presenting the viral format and Tal's appearance, no further details, rent figures, or interview quotes are provided in the text.