Media Personality Slams Netanyahu Over Sukkot Invitation

Prime Minister Benjamin Netanyahu launched an Instagram campaign inviting the public to host him in their sukkahs for the Sukkot holiday, asking people to send short videos of their sukkahs to a dedicated WhatsApp number for a chance of a visit. The initiative, timed with the holiday and upcoming elections, aims to portray a more accessible and personal side of the prime minister.

However, the post drew a sharp rebuke from media personality Maayan Adam, who lost her sister, Meital Adam, in the Nova music festival massacre on October 7th. Adam responded to Netanyahu's post by saying, "Come visit us, there's an empty spot in Meital's sukkah. You didn't even come to the mourning shiva, you utter coward."

Adam, a former spokesperson for Minister Miri Regev who has historically identified with the right-wing, has recently been a vocal critic of Netanyahu. Her criticism has focused on the government's handling of the October 7th events and the subsequent Swords of Iron War, during which she lost her sister. She has specifically criticized government decisions regarding the mandate of the inquiry committee for the October 7th events, arguing that only a change in government will allow for a state inquiry committee to examine the events.