AI Marketing Startup Enso Raises $15 Million for Autonomous Growth Hacking

Israeli startup Enso, which develops AI agents for marketing and sales operations, has secured $15 million in Series A funding. The round was led by MoreTech Ventures and included participation from existing investor NFX and Phenomen VC, along with Gil Hirsch. This latest funding brings Enso's total capital raised to $23 million.

The funds will be used to expand the company's operations in the field of "Agentic Growth Hacking," which involves autonomous growth driven by AI agents. Enso's technology aims to help companies navigate the rapidly changing landscape of digital marketing, where platform rules and user behaviors shift quickly, rendering traditional strategies obsolete.

Enso's AI agents continuously monitor how platforms rank content, which companies they recommend, and what sources they cite. They test hypotheses through small experiments, measure results, and automate successful strategies into ongoing workflows. When a method loses effectiveness, the AI re-evaluates or discontinues it.

Founded in 2024 by CEO Miki Hלבsky, a co-founder of RapidAPI, Enso is pioneering the Agentic Growth Hacking category. Hלבsky is also writing a book on the subject. The company, which employs 26 people primarily in Israel, shares its research, including failed experiments and lessons learned, and contributes open-source guidelines for AI agents.

"A marketing team can work for months on a plan, and by the time it's implemented, it turns out the rules have already changed," Hלבsky stated. "AI agents allow us to simultaneously track many platforms, quickly test what works, and act in real-time before the opportunity disappears. We tailor the system for each company's workflow and measure results with close support from our engineers and marketers."