Israeli AI Startup Enso Raises $15 Million to Optimize Business Visibility

Israeli artificial intelligence startup Enso has announced a successful $15 million Series A funding round, bringing its total funding to $23 million. The round was led by MoreTech Ventures, with participation from existing investor NFX, Phenomen VC, and Gil Hirsch.

Enso develops AI agents designed to help businesses identify and capitalize on growth channels, particularly in the evolving landscape of search engines, social media, and AI-powered platforms like ChatGPT, Claude, and Perplexity. The company's agents analyze how these platforms rank content, recommend companies, and cite sources to improve client visibility and generate sales opportunities.

The startup employs a methodology of running small experiments, measuring results, and implementing successful strategies as ongoing workflows. Strategies are re-evaluated or discontinued if their effectiveness wanes. Each client is assigned an engineer and a marketing specialist to tailor the AI agents to their specific systems, workflows, and brand voice, with human approval required for sensitive or irreversible actions.

Miki Haslavsky, co-founder and CEO of Enso, stated that AI agents enable real-time tracking and adaptation to changing platform rules, preventing missed opportunities. He highlighted the company's commitment to transparency, sharing research, failed experiments, and open-source guidelines for AI agents.

Founded in 2024 by Miki Haslavsky, a co-founder of RapidAPI, Enso's clients include Papaya Global, MyHeritage, and Papaya Gaming. Zach Keenan of MoreTech Ventures expressed confidence that Enso is defining a new market category.