Carrefour Ends "Israeli Basket" Program, Prices to Rise

Carrefour Israel will not extend its participation in the "Israeli Basket" program, a government initiative aimed at lowering prices on essential goods. The program, which saw Carrefour reduce prices by approximately 30% on 100 selected products in exchange for government advertising funding, is set to conclude after the upcoming holiday period. The decision to end the program was made by Carrefour, which declined to exercise an option to extend it for another six months. The Ministry of Economy confirmed the first phase of the project has ended, leaving the decision on its continuation to the next government.

The "Israeli Basket" program faced criticism regarding its cost, structure, and implementation. Despite these challenges, Carrefour was the sole retail chain to participate. Following the program's conclusion, Carrefour plans to mitigate the impact of potential price increases by launching a new series of year-round promotions across its physical stores and online platform. The company stated these ongoing offers aim to provide consumers with alternatives after the initiative ends.