Master Chef Launches New Burger Sauce to Replicate Restaurant Taste at Home

The culinary brand Master Chef has introduced a new burger sauce, aiming to help consumers recreate the taste of their favorite restaurant burgers at home. The sauce, available in a squeeze bottle, is described by the company as having a rich, creamy texture specifically developed for homemade burgers. This launch expands Master Chef's existing line of bottled sauces.

The new product enters a competitive market where brands like Heinz already offer similar American-style burger sauces. Master Chef's sauce, weighing 504 grams, is priced at 16.90 shekels on the Kשת Taa'amim website, with a promotional price of 11.90 shekels until October 31. This compares to Heinz's 418-gram burger sauce, which costs 19.90 shekels on the same site. Per 100 grams, Master Chef's sauce is approximately 3.35 shekels (or 2.36 shekels on sale), while Heinz is about 4.76 shekels.

While designed for burgers, Master Chef states the sauce is also suitable for chicken schnitzel sandwiches, pastrami, and toast. It carries a kosher certification from Agudath Israel and is available in major food and marketing chains across Israel. Master Chef, a food brand owned by Shestovitz, was launched in Israel in 2012. The brand has previously had marketing collaborations related to the cooking reality show "MasterChef Israel."