Israeli E-Scooter Brand INOKIM to Enter Major Retail Chains

Israeli electric scooter brand INOKIM has secured a significant distribution deal to sell its products in approximately 200 stores belonging to Carrefour, Mahsaney Hashmal, and Shekem Electric, all part of the Electra Consumer Products group. The deal, valued in the tens of millions of shekels, marks a major expansion for INOKIM, which previously relied on its own stores and online sales, including through other retail networks.

This new agreement will substantially increase INOKIM's physical retail presence. The company currently sells around 7,500 scooters annually, holding an estimated 25% share of the Israeli market. INOKIM anticipates that this partnership with Electra could boost sales under the agreement by up to fivefold.

The expansion follows INOKIM's achievement of being the first company globally to receive Israeli standard certification for its electric scooters. The brand states that all its models and packaging now bear this mark, with electrical systems and batteries also meeting the US UL 2272 standard.

Founded in 2009 by Israeli designer Nimrod Sapir as MYWAY, INOKIM patented a foldable e-scooter with a brushless hub motor. While scooters are manufactured in China, their design and engineering are developed in Israel. The brand is currently sold in about 30 countries, offering models like the Mini2, Light2, and Quick4, as well as scooters.

The Israeli e-scooter market is highly competitive, featuring brands like Xiaomi, Segway, and others, with INOKIM positioned in the premium segment. It also faces competition from rental services such as Lime and Bird, particularly in cities like Tel Aviv. In 2025, approximately 55,000 e-scooters valued at $16.6 million were imported into Israel, with over 150,000 personal and rental scooters estimated to be in use nationwide. Safety concerns, including rule violations and pedestrian risks, persist despite efforts by cities like Tel Aviv to create dedicated lanes. Since 2024, registered e-scooters and e-bikes require license plates, with over 170,000 already registered.