Israeli Scooter and Motorcycle Sales Surge 22% as Sun Yang Leads Market
In the first half of 2026, Israel saw a 22% increase in scooter and motorcycle sales, significantly outpacing the growth in car sales. A total of 8,198 two-wheeled vehicles were registered, as more drivers opt for scooters and motorcycles to cope with worsening traffic congestion and unreliable public transportation. Taiwanese brand Sun Yang continues to dominate the market, supported by a long-standing presence in Israel, strong ties with delivery fleets, and a wide distribution network through Metro Motor. Honda, imported by the Meir Group, closely follows Sun Yang, selling only 46 fewer units in the same period.
The biggest market surprise is the rise of Chinese manufacturer Zontes, which climbed to fifth place, the highest ranking ever for a Chinese brand in Israel, thanks to prices about 25% lower than competitors and superior equipment. While the market was previously dominated by inexpensive 125cc scooters, 2026 shows a shift towards the 300-350cc category. The typical Israeli rider is a commuter traveling from suburbs like Rishon Lezion, Kfar Saba, and Rehovot into Tel Aviv, requiring a vehicle powerful enough for highway use yet agile enough for city traffic.
The best-selling model this year is the Sun Yang 300 Cruis with 542 units sold, followed closely by the Zontes 368 with 522 units. Despite high mandatory insurance costs, sales continue to grow steadily. Increasing frustration with traffic jams in the Gush Dan area, ongoing light rail construction, and severe parking shortages in major cities have transformed two-wheelers from a temporary solution or hobby into a vital daily transportation option for tens of thousands of Israelis.
