Inokim Electric Scooters to Be Sold Across Electra Consumer Products Stores

Israeli electric scooter brand Inokim is significantly expanding its distribution network in Israel by partnering with Electra Consumer Products. The scooters will be available in approximately 200 Electra stores, including Carrefour, Mahsanei Hashmal, and Shikem Electric. Previously, Inokim relied heavily on online sales and dedicated channels, but this move aims to reach a broader audience through one of Israel's largest retail groups.

The collaboration is valued by the companies at tens of millions of shekels. Inokim currently sells about 7,500 scooters annually in Israel, and the company estimates that the expanded retail presence could increase sales by up to fivefold. Official tax authority data indicates that electric scooter imports to Israel were around 59,800 units in 2024, down from 73,900 in 2021, with last year's imports valued at approximately $16.6 million.

Kfir Ben Shoshan, founder and owner of Inokim, stated that while demand for their scooters is high, broad physical distribution is necessary to control the market. He believes the partnership with Electra provides exactly that. For Electra, this expansion into personal transportation complements its broader retail operations beyond traditional electrical appliances.

Inokim, originally founded as MyWay in 2009 and rebranded in 2011, has developed various models like the Light, Quick, OX, and OXO. The company has also operated internationally in markets such as the US and Europe. Zvika Shwimmer, Chairman of Electra Consumer Products, described the partnership as a natural fit, aligning with their commitment to offering leading Israeli brands and quality products at competitive prices to Israeli consumers.

Inokim is not the only company recognizing the potential of the micro-mobility sector as a broader retail category. For instance, Crystalino Group has developed XI Mobility to focus on electric transportation, including scooters, bikes, and other mobility solutions. Crystalino also operates in other categories with brands like Dreame and Swarovski.