Israeli Supermarkets Slash Meat Prices Ahead of Sukkot Holiday

Several major Israeli supermarket chains have significantly reduced prices on beef cuts ahead of the Sukkot holiday, a period typically marked by increased demand for meat. Shufersal is offering high-quality chilled beef, including entrecôte, sirloin, and roast beef imported from South America, at a promotional price of 99 shekels per kilogram, down from a previous price of 189.90 shekels. This offer is valid for two days, until September 25, or while supplies last, and applies to both in-store and online purchases across its various brands.

Retail experts note that the pre-holiday period sees retailers stocking up on meat, taking a risk that unsold inventory could lead to losses when demand drops after the holiday. Shufersal's aggressive pricing appears aimed at avoiding this scenario. Previously, entrecôte was sold at Shufersal for 149.90 shekels per kilogram.

Other chains have followed suit with competitive pricing. Osher Ad is selling entrecôte for 99.90 shekels per kilogram at its Rishon Le Zion branch, a price also matched by King Store in Be'er Sheva, with both promotions ending on September 27. Yohananof offers entrecôte at 129.90 shekels, and Victory at 139 shekels, down from 159 shekels. In contrast, Carrefour City maintains a price of 259.90 shekels per kilogram for entrecôte.

Price reductions extend to other cuts as well. Victory offers beef shoulder clod for 69.90 shekels per kilogram, while Shufersal sells it for 89.90 shekels, with a special offer of 140 shekels for 2 kilograms (70 shekels per kilogram). Sirloin is priced at 99 shekels per kilogram at Shufersal, though some Jerusalem branches offer it for 89.90 shekels. Osher Ad in Jerusalem sells sirloin for 69.90 shekels, and Keshet Te'amim for 89.90 shekels, while Rami Levy charges 149.90 shekels.

Beef brisket is available at Yohananof for a special price of 3 kilograms for 99.90 shekels, significantly lower than its usual price of 89.90 shekels per kilogram. Shufersal offers 2 kilograms of bone-in brisket for 120 shekels. These pre-holiday promotions offer a temporary return to lower prices compared to the general increase in meat costs observed over the past year.