Super-Pharm Slashes Entrecote Price to $25 Amidst Rising Meat Costs

Super-Pharm, a major Israeli supermarket chain, has launched a two-day sale offering fresh, chilled Angus entrecote, sirloin, and fillet for 99 shekels per kilogram, down from its usual price of 189.90 shekels. This aggressive promotion, available until Friday or while supplies last, applies to various Super-Pharm store formats and its online platform. The move comes as the Sukkot holiday, known for barbecues, approaches, and industry insiders suggest that retailers with excess stock might face losses if they cannot sell it.

While Super-Pharm's sale offers the deepest discount currently in the market, other retailers also have competitive prices. Osher Ad in Rishon LeZion and King Store in Be'er Sheva are selling entrecote for 99.90 shekels per kilogram. Other chains like Yohananof and Victory offer it at 129.90 and 139 shekels respectively, while Carrefour City lists it at a significantly higher 259.90 shekels.

This sale by Super-Pharm occurs despite a general trend of rising beef prices compared to the previous year. For instance, Super-Pharm's own entrecote price increased by approximately 27% from 149 shekels per kilogram last year to 189 shekels this year, following its shift to direct imports. Similarly, sirloin prices rose by 7%, and fillet prices saw increases of 30-40% across various chains.

The article also highlights the significant price hikes in ground beef, a staple for Israeli consumers. Super-Pharm's ground beef, which was previously sold for 28 shekels per kilogram under a government tender four years ago, now costs 79.80 shekels, an increase of about 185%. This occurred after the tender and customs exemptions were canceled. Other chains have also seen price increases for ground beef, though some, like Rami Levy, have maintained last year's prices.