Vivi Balish Partners With Luxury Car Brand Genesis for Fashion Collaboration

Renowned fashion designer Vivi Balish, known for dressing Israeli celebrities like Galit Gutman, Miri Mesika, and Lucy Ayoub, is embarking on a significant career move by collaborating with the luxury car brand Genesis, a subsidiary of Chamobil. This unusual partnership bridges the worlds of high fashion, automotive aesthetics, and the car industry.

The collaboration is inspired by the literal meaning of the brand name "Genesis," signifying new beginnings and boundary-pushing. Balish stated that the concept resonated with his own roots, prompting him to deconstruct the past and build a futuristic creation. As an initial project, the partners have launched a limited-edition, high-end T-shirt, recently sent to a select group of Israeli fashion figures, cultural influencers, and opinion leaders.

Representatives from Genesis explained that the connection with Balish stems from a shared design language and worldview. Galit Miller, Marketing Manager for Chamobil's luxury brands, highlighted that Genesis's core values include clean aesthetics and lines, aligning with Balish's ability to reinterpret the past in a contemporary manner, mirroring the design process of their luxury vehicles.

The collaboration will culminate on October 12th during Balish's new couture show, "BLACKSTAR." This event is expected to be a major expression of the fusion between the automotive, media, and lifestyle sectors, aiming to enhance the car brand's presence within Israel's fashion and cultural landscape.