Israeli Post-Production Firms Gravity and Shortcut Playground Merge
Two leading Israeli post-production and visual effects companies, Gravity and Shortcut Playground, are merging to operate under a single umbrella. Gravity is led by owner Yoram Altman and creative and innovation director Yoav Savriago, while Shortcut Playground is headed by designer Adam Feinberg and CEO Naor Ron. The merger aims to create a comprehensive group that will support brands and advertising agencies throughout the entire creative process, from concept to final product, offering a wide range of services including creative, production, post-production, and interactive solutions.
This strategic move comes in response to significant changes in the advertising and creative industries, particularly the impact of artificial intelligence. The integration of new technologies necessitates the rapid production of large volumes of content within tight deadlines, blurring traditional lines between production, post-production, and technology. In this evolving landscape, clients are seeking not just service providers but strategic and creative partners, a niche the newly formed group intends to fill.
In other business news, Ziv Hamer has been appointed Senior Vice President and head of the Connectivity and Sensing division at NASDAQ-listed communications company Soya. Additionally, the law firm Shiblet has added four new partners: Lans Blumenthal in infrastructure, project finance, and energy; Inbar Friedman in venture capital within the high-tech department; Eli Elias in local authorities, corporations, and government bodies within the real estate department; and Pninit Cohen in labor law. Managing partner Ofer Ben Yehuda stated these appointments are part of Shiblet's ongoing strategic growth and expansion.
Separately, the growing longevity sector has prompted the network 'Ad 120' to launch 'Longevity Team,' a three-month personal and group program for seniors held in Tel Aviv. The program is led by figures including Yaron Ben David, CEO of Ad 120 Tel Aviv; Tomer Rosenberg, CEO of the network; Eli Dahan, Chairman and CEO of Movement Group; and Yogev Matok, CEO of the preventive medicine division at Movement.
