ADVISION360, a new Israeli startup founded by Zehavor Shirbi and Shai Tovim, is trying to bring AI advertising tools to small businesses such as kiosks, barbershops and shops in Israel’s periphery. The company, founded in June 2025 and based on the founders’ experience in retail and digital systems, says its platform can create a Hebrew-language promotional video in about 30 seconds and play it on an in-store screen from a mobile phone.
The system, called MagiCore, uses a small device that connects to any existing screen and a smartphone app. A shop owner photographs a product, chooses a template, and the system generates a full ad with Hebrew captions. ADVISION360 says it uses several AI models together, including ChatGPT, Gemini and Claude, to produce the final video. The founders say the goal is to let businesses quickly promote daily specials, price changes, services or new products without waiting for design or printing.
Tovim said the company wanted to make something complex “one click” simple. Shirbi said the product was designed for nontechnical users, adding, “If it takes the business owner one minute too long, he will give up.” He said anyone who can send a WhatsApp message should be able to use it. The device costs 699 shekels, and the monthly subscription is 29 shekels with no limit on the number of videos.
Unlike many startups that begin in Tel Aviv and the center of the country, ADVISION360 started in northern Israel, including customers in Kiryat Shmona, Nahariya and other towns hurt by the war. Some installations were carried out while sirens sent people to shelters. The founders said they chose to start there because many small businesses had invested heavily and then were forced to stop operating. Their aim, Tovim said, is to give small businesses tools long reserved for large chains and turn AI into something that drives sales.
