Israeli Startup Brings 30-Second AI Ads to Small Shops

ADVISION360, an Israeli startup founded by Zohar Sharbi, 43, and Shai Tuvim, 45, both from Yavne, is trying to bring AI advertising to small businesses, kiosks, hair salons and peripheral towns. The company was founded in June 2025 and says it lets shop owners create Hebrew-language promotional videos in about 30 seconds and play them directly on an in-store screen from a mobile phone.

Sharbi said the idea came more than a decade ago, when he worked in retail and saw how small stores struggled against large chains with TV, radio and digital in-store screens. Tuvim has spent nearly 20 years in technology, including co-founding Home Cellular after the cellphone reform and later serving as vice president of development and CEO of Urban Digital, where Sharbi also worked in marketing. In June 2025, the two left their jobs to build the company full time.

Their system, called MagiCore, uses a small device that connects to any existing screen and a mobile app. A business owner films a product on a phone, chooses a preset template, and the system generates a full ad with Hebrew captions and sends it to the store display. The company says the product uses several AI models at once, including ChatGPT, Gemini and Claude. The founders say the tool is aimed at nontechnical users, because if it takes too long, they will not use it.

ADVISION360 sells the device for 699 shekels and charges a 29-shekel monthly subscription, with no limit on the number of videos. The company says its goal is to help small businesses use AI in a way that directly drives sales, from daily promotions and price updates to products in kiosks, hair salons and cosmetics stores. It began by serving northern towns hit economically by the war, including Kiryat Shmona and Nahariya, and says some installations were done during air-raid alerts and runs to shelters.