Two Israeli Founders Aim for Nasdaq with AI Ordering Platform

Four years after they began working together, Itzik Zizov of Haifa and Roy Gaser of Miami are building MYSHOP Technologies with an eye on a future Nasdaq listing. The company is expanding in the United States and has just launched a new AI system for handling calls and orders in six languages. Their goal is to give small local restaurants the same digital tools used by large chains, without forcing them to depend on outside platforms.

Zizov said the idea came from watching the shift to online ordering during the pandemic. “The world stopped, but consumers moved online,” he said, adding that small pizzerias and shawarma shops needed websites, apps, ordering systems, delivery links and payments, but could not afford the cost. Gaser said the bigger problem is that delivery platforms keep the customer data, leaving restaurants without a direct relationship with their patrons.

MYSHOP was built in Israel, which both founders describe as a demanding market. Zizov said, “If you succeeded in Israel, you arrive far more prepared for the world.” The company says it already has hundreds of customers in Israel and more than 1,000 active points. Gaser said the new North Miami headquarters marks a new stage, but the development center remains in Israel.

The company’s newest product, called “Maya,” can conduct full phone conversations, take orders, make adjustments and feed the information into a business’s systems. Zizov said even the programmers initially thought natural-sounding conversations were impossible. The founders said the system helps businesses avoid missed calls and lost orders, a problem they describe as worth billions of dollars a year in the U.S. They added that the platform lets businesses keep their own branding and data while choosing whether to use an internal delivery fleet or an outside courier service.