Israeli Content Creator Idan Telem Launches Pop-Up Shop and Collectible Figure

Content creator Idan Telem, known online as 'Inda Game,' is launching a pop-up shop at the Ofer Billu Center OUTLET from September 27 to October 2. The temporary store will feature a range of the brand's products, including school supplies, bedding, apparel, headphones, and gaming accessories.

A central highlight of the pop-up will be the debut of a new collectible figure of Telem, created by the collectibles company Youtooz. Telem is the first Israeli to be featured in Youtooz's brand collection with a figure modeled after him. This launch signifies Telem's expansion beyond gaming into fashion, lifestyle, and consumer goods.

Telem, who began creating content at age 17, was the first independent Israeli creator to surpass one million YouTube subscribers. The 'Inda Game' brand now encompasses content creation, merchandise, events, and business collaborations.

The pop-up aims to provide fans with a single location to experience the brand's offerings. The collectible figure launch is expected to be a major draw. Telem himself will attend the event on September 27 at 5:00 PM for a meet-and-greet, offering fans a chance to take photos with him and see the new collectible figure. A sales booth will operate during the launch event from 5:00 PM to 8:30 PM, and from 10:00 AM to 8:30 PM on weekdays, and 9:30 AM to 2:00 PM on Fridays.

Liron Haim, CEO of Ofer Billu Center, stated that the mall aims to provide experiences and brands that resonate with its audience, calling 'Inda Game' a "great example of an Israeli phenomenon that grew from the screen and became a brand with a real and loyal community." Telem expressed his excitement about meeting fans and launching the figure, calling it a "dream come true" to have a collectible figure with an international brand like Youtooz.