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Culture07:18 · Sep 8

Viral Fruit Desserts Go From TikTok to Tel Aviv Pop-Up

By אביב נוי
Translated & summarized from Walla by baba
The story · English

A viral trend of hyper-realistic fruit-shaped desserts, popularized on social media platforms like TikTok, has arrived in Tel Aviv with a new pop-up shop. The desserts are the creation of French-born pastry chef Samuel Abitbol, who moved to Israel four years ago and opened his patisserie, I Love Eat, in Ashdod.

Abitbol was inspired by similar desserts during a family visit to Marseille and became the first to introduce them to Israel about a year ago. His creations, meticulously designed to resemble the fruit they are based on and filled with fruit-flavored cream, quickly gained traction online.

The pop-up, located at Sarona Market in Tel Aviv, coincides with the Jewish High Holidays. It will feature a variety of fruit desserts, including raspberry, pecan, lemon, and passion fruit flavors. Special holiday-themed options like apple, pomegranate, and date will also be available.

Customers can purchase these desserts starting today, with prices beginning at 45 shekels. Given the desserts' popularity, long queues are anticipated.

Read the original at Walla
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