Netanyahu Ally Jacob Bardugo Fades from Public View After Election List Placement

Jacob Bardugo, a prominent voice for Prime Minister Netanyahu and the coalition, has significantly reduced his public media appearances since being placed on the Likud party's election list. Previously a frequent commentator on Channel 14 and Radio Galey Israel, and a political advisor to the Prime Minister, Bardugo was highly visible in the weeks leading up to his securing a spot on the list, even drawing controversy for remarks, including attacks on the IDF Chief of Staff.

However, since his placement on the list, Bardugo has largely remained silent, with minimal public statements beyond acknowledging his reduced media presence and explaining his candidacy. A senior Likud official suggested this shift is a deliberate strategy to "downplay" Bardugo's profile, fearing his outspoken nature might alienate undecided and moderate voters. This approach aligns with the party's broader effort to appeal to this demographic, exemplified by the move of MK Tali Gottlieb to the Otzma Yehudit party.

Despite his quiet public stance, Bardugo remains actively involved behind the scenes. The official indicated that Bardugo's media visibility could increase if Netanyahu decides the party's focus should shift from attracting undecided voters to energizing the party's base. For now, the strategy appears to be keeping Bardugo out of the spotlight until the election, a stark contrast to his previous constant presence in the political discourse.