Israel's Largest Car Importer Launches Sukkot Sales Event

Colmobil, Israel's largest car importer, is rolling out a major sales event called "Sukkolmobil" for the Sukkot holiday, offering significant discounts and benefits on a wide range of premium and popular car brands. The promotion runs from September 27 to October 4, 2026, with special early access for Mercedes-Benz and Smart starting September 22.

Customers can expect discounts of up to 15,000 shekels on most participating brands, including Hyundai, Omoda, Jaecoo, Ora, Mitsubishi, and Genesis. Mercedes-Benz and Smart models will see even larger discounts, reaching up to 60,000 shekels, alongside special financing options. Colmobil is also offering existing customers free mandatory insurance with the purchase of comprehensive insurance through Colmobil Insurance.

Financing deals are a key feature of the promotion. Mercedes-Benz buyers can access up to 200,000 shekels in financing at a 4.5% nominal interest rate over 12 to 36 months. Mitsubishi Outlander buyers can get 0% financing up to 80,000 shekels for 12 to 30 months. Various brands like Hyundai, Mitsubishi, and Ora will offer financing through the Extra Lease program at rates around 5.75% for 36 months. Smart buyers can receive interest-free financing up to 100,000 shekels, and Genesis GV70 and G80 buyers can trade in their old vehicles at catalog prices with interest-free financing up to 150,000 shekels.

Colmobil Trade, which handles used cars, is also participating with discounts of up to 6,000 shekels on select in-stock vehicles, plus free mandatory insurance. Buyers of Mercedes-Benz, Genesis, and Smart vehicles will also receive two complimentary manufacturer-scheduled maintenance services.