Leaked Tapes Reveal VictorY CEO's PR Spin Tactics

Leaked recordings from Channel 13's investigative program 'HaMekor' have exposed the public relations strategy of Eyal Ravid, CEO and owner of the VictorY supermarket chain. The tapes feature Ravid in conversations with his strategy consultant and PR expert, Gal Beisberg, discussing how to present Ravid to the media as a fighter against price increases, even when the reality was more complex.

In one recorded exchange, Beisberg instructs Ravid on what he needs to say for a media appearance, stating, "My brother, I need Maayan Palti to say 'Eyal Ravid of VictorY, from information that has reached us, is leading a fight against price increases' and this and that... bullshit brother, I need spin."

Ravid is also heard asking to correct a previous statement, saying, "Forget that I said 'I am not raising and not approving.'" Beisberg confirms, "Yes, yes, yes. Obviously. But it could be..." to which Ravid jokingly replies, "I'm a paper tiger, what..."

The conversations also reveal Ravid's satisfaction with his public image. He is heard commenting on a media segment, "There was also a damn good segment. I got a ton of feedback after a long time. Wow, the segment was a missile. I'm telling you, I saw myself yesterday, I even found myself pleasing."

In another call, Ravid reports to Beisberg that he followed instructions, saying, "I did what you told me, stroll through the supermarket." Beisberg responds with "Okay," and Ravid adds, "And blame the suppliers, so it doesn't fall on you." The recordings highlight a concerning gap between the public messages and the private discussions, indicating a planned effort to shift blame to food suppliers and position Ravid as a consumer advocate through deliberate media spin.